The dating apps are under a lot of pressure. Falling revenues, people not wanting to pay, and Gen Z seemingly uninterested have led to collapsing stocks and circling activist investors. Their only path forward is monetization - but what does that mean for the demographic crisis?
Dating apps are a puzzle. Like most apps, they solve a matchmaking problem1. Doordash matches customers to food. Uber matches the customers to the drivers. Dating apps match the customer to love… right?
Sort of.
According to the Census Bureau, about 47% of the US population has never been married (about 117 million people), and almost 60 million people in the US2 (about 3 in 10 people) have used online dating services. That number skyrockets if we do a bit more age bucketing - almost 60% of people under 50 have used the apps.
Dating apps promise love. The entire premise is pret…
