How Monster Beverage is Fueling a Renaissance
one of the best performing stocks of the past 30 years
I am one of the cohosts of the Wealthsimple TLDR podcast, which you can listen to once a week!). I am sharing some of my recent stories. Also, if you would like to buy In This Economy? it’s available in print, e-book, and audiobook (narrated by me).
Unleash the Beast
Monster Beverage and Red Bull are funding a large part of the culture that would go entirely unnoticed—extreme sports, music, art, etc. They are the modern-day philanthropists, which is extraordinarily important in a world where those who would be funding culture—billionaires—are tremendously boring and distracted.1
Call it the Red Bull Renaissance or the Monster Medici’s, but these energy drink companies (for however you feel about the product) are doing work that no one else is really… doing.
What is Monster Beverage?
Monster Beverage is one of the best performing stocks over the past 30 years, returning over 22,000% with an annualized return of 31.1%. $10,000 invested in Monster Stock at the August 1990 IPO would now be ove…
