Mr. Beast very good at being very good at YouTube. This is also the first Gen Z leader manifesto.
Mr. Beast is one of the most fascinating people in the world. He is somewhat of an Isaac Newton or a da Vinci… for the digital age.1 He is obsessively a master of his craft, making clickbait-y game show style YouTube videos, with titles like “50 YouTubers Fight For $1,000,000” or “$456,000 Squid Game In Real Life!” with many getting more views than the presidential debate. He has more followers than people than there are people in United States—about 430 million across all his channels. Extrapolating that a bit, he’s a king.
The Mr Beast Empire
He does more than just YouTube. He has MrBeast Burger, a chocolate bar company called Feastables, and now is expanding with ‘Lunchly’ a Lunchables competitor (a nutrionally concerning cash grab). He has captured an immense amount of mindshare with the youth (particularly the teenage boy crowd - 70% of his viewers are male) and now, he is capturing th…
